Jessica Willing Jessica Willing

Debt Isn’t the Enemy—Ignorance Is: A Mom’s Guide to Building Wealth the Smart Way

Debt Isn’t the Enemy—Ignorance Is: A Mom’s Guide to Building Wealth the Smart Way
Are you stuck believing all debt is bad? Think again. In this empowering guide for moms and families, Jess Willing shares her personal story and breaks down the difference between good debt and bad debt. Learn how to use debt as a tool to build wealth, avoid common financial traps (like car loans and credit card debt), and take smart steps toward financial independence. Perfect for families ready to break generational cycles and plant lasting wealth roots.
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Do you cringe at the word “debt”? You’re not alone. Many of us grew up equating debt with danger and shame. But what if debt isn’t the enemy – ignorance is? In this guide, I’ll share my personal journey from fearing debt to using it as a tool, and lay out how moms and families can build wealth by understanding good debt vs bad debt. Grab a cup of coffee, and let’s chat about money, mom-to-mom, in a way that finally makes sense.

My Money Upbringing: From Fear to Financial Literacy

Less than half of Americans are considered financially literate.
— WalletHub

I grew up in a household where money was tight and debt was a dirty word. We didn’t talk about investing or budgets – in fact, we barely talked about money at all. My parents believed in paying for everything in cash and avoiding loans as much as possible. Without realizing it, I inherited a fear of debt. By the time I became a mom myself, I was determined to protect my family from the “dangers” of borrowing. Credit cards stayed tucked away, and the idea of a mortgage or car loan made my heart race.

The problem? I had zero financial education to balance that fear. And I wasn’t alone – as of 2023, less than half of Americans are considered financially literate . I was a living example of that statistic. I thought I was being responsible by avoiding debt, but really, I was just avoiding knowledge.

A Wake-Up Call – Thanks to a Chit Fund and Vedhan

My lightbulb moment came from an unlikely source: my husband Vedhan and a concept from his childhood called the Chit Fund. One evening, as I was voicing my anxieties about money, Vedhan told me how his mother participated in a community chit fund back in India. In a chit fund, a group of people contributes money to a common pool every month, and each month one member gets the pooled amount. It’s like a rotating savings club – part savings and part borrowing.

Hearing this, I was intrigued (and a bit baffled). Why would people willingly take turns borrowing money from each other? Vedhan explained that chit funds forced everyone to save consistently and also allowed members to access a lump sum when needed – say, for starting a small business or paying for education – without the predatory interest of a bank loan. It was debt used smartly, within a community framework. No one ended up in a spiral because the rules were clear and everyone was educated about how it worked.

This was my aha! moment. I realized the issue wasn’t that those families took on debt through the chit fund – it was that they understood it. They had a plan, rules, and knowledge. Meanwhile, I had spent years running from debt without really understanding it. I suddenly saw how ignorance about money was the real enemy, not debt itself.

That conversation sent me on a quest for financial literacy. I devoured books, blogs, and podcasts on money management. I learned that terms like APR, equity, leverage, and asset weren’t rocket science, just things no one had taught me in school. I began to see how debt, when used wisely, could actually help build wealth – a notion that would have made my younger self spit out her coffee.

Debunking Common Myths About Debt

With my new perspective, I had to confront the money myths I’d believed for so long. Let’s tackle some of the big ones that many of us moms have heard (and maybe taught our kids) about debt:

  • Myth #1: “All Debt Is Bad Debt.”
    Reality: Not all debt is created equal. Yes, high-interest credit card debt or payday loans can wreck your finances, but other types of debt can be tools. Think of a home mortgage or a student loan for a useful degree – these can increase your net worth or income over time. The key is understanding the difference (more on good vs bad debt soon). In fact, avoiding debt entirely might mean missing out on opportunities like owning a home or building credit. The truth is, debt is just a tool – it can build or destroy, depending on how you use it.

  • Myth #2: “Debt Means You’re Poor with Money.”
    Reality: Taking on debt doesn’t automatically mean you’re irresponsible. Consider this: many wealthy people use debt strategically. Businesses often take loans to expand operations. Even millionaires and billionaires take out mortgages on homes they could buy outright, because they can invest their cash elsewhere for a higher return. It might surprise you, but nearly one-third of millionaires have a mortgage (around $155,000 on average)– they leverage low-interest loans to free up money for investments. What truly signals being “poor with money” is using debt without a plan (that’s the ignorance part).

  • Myth #3: “Better to Rent than Buy – Mortgages Just Trap You in Debt.”
    Reality: A mortgage is debt, yes, but it’s debt tied to an asset – your home. Over time, you build equity, and historically real estate can appreciate. Homeownership is a huge factor in building wealth for many families. For example, recent data showed U.S. homeowners have a median net worth of about $396,000, while renters’ median net worth is only $10,400. That’s a 38x difference! The mortgage debt on a home, managed properly, often acts as a forced savings plan and an investment. Renters, on the other hand, are paying off their landlord’s mortgage with nothing to show at the end of the day. So, while a mortgage is a long-term commitment, it’s one that usually pays you back in equity and wealth for your family.

  • Myth #4: “You Should Never Borrow Money – Just Save Up for Everything.”
    Reality: Saving up cash for purchases is generally wise for short-term goals (vacations, a new appliance, etc.), but for big investments like a home, education, or starting a business, requiring all cash isn’t realistic for most families. If I waited to save the full price of a home, my kids might be grandparents by the time I had enough! The key is borrowing smartly. Low-interest debt for something that grows in value can get you to your goals faster than solely relying on savings. Debt should not replace saving – you still want emergency funds and down payments – but it can work alongside your savings. For instance, a reasonable car loan might get your family a reliable vehicle now rather than running an unsafe clunker for years. We just have to ensure the loan terms are fair and affordable (and that we’re not buying a Ferrari on a Ford budget!).

  • Myth #5: “Debt = Financial Doom (You’ll Never Get Out).”
    Reality: If you only make minimum payments on a high-interest credit card, it can certainly feel like doom. But not all debt spirals out of control. With a plan (debt snowball or avalanche method, refinancing high rates to lower ones, etc.), families dig out of debt every day. And if it’s “good debt” (say a student loan with a low rate), you might not need to rush to zero before investing or pursuing other goals. Don’t get me wrong – becoming debt-free (especially from bad debt) is a fantastic goal, and one my family is working toward on unnecessary debts. But carrying a manageable mortgage or a business loan isn’t a sign of failure; it can be part of a healthy financial picture. The doom comes from debt without control – which, again, points to the need for financial literacy. When you know what you’re doing, you’re in control, not the debt.

The bottom line on myths: Debt is not one-size-fits-all. Believing blanket statements like “all debt is evil” kept me in fear. Once I started learning, I saw that the context and purpose of debt matter. A hammer can build a house or hurt someone – debt is the same way. Our job as financially savvy moms is to teach our families the difference.

Good Debt vs. Bad Debt (and How to Tell the Difference)

By now, you’re probably wondering, “Okay, so what exactly makes a debt ‘good’ or ‘bad’?” Great question! This was one of my biggest lessons: understanding the quality of debt. Here’s a simple breakdown (feel free to bookmark this or even show it to the kids when they’re old enough):

Debt Type Good or Bad? Why It Matters
Home Mortgage (home loan) Generally Good Debt Typically low interest and tied to an asset that can appreciate. Builds equity over time. Homeowners vastly outearn renters in net worth, so a mortgage (within your means) can be a wealth-building tool. Plus, mortgage interest rates (around ~7% recently) are far lower than credit card rates.
Student Loan (education loan) Good Debt (if used wisely) An investment in your or your child’s future earning potential. If the degree or training significantly increases income, the loan pays for itself. Keep the amount reasonable (choose schools/paths wisely) so payments stay manageable. Interest rates are often moderate and sometimes subsidized.
Business Loan Good Debt (with a plan) Funds a venture that can generate more income. Many family businesses or side hustles start with a loan. If you have a solid business plan and the loan terms are fair, this debt can multiply your wealth. It’s borrowing money to make more money.
Credit Card Balance (carried month-to-month) Bad Debt Very high interest debt used for everyday items or past spending. Credit cards charge sky-high rates (averaging ~20%+ APR). If you carry a balance, interest can snowball quickly without any asset to show for it. (Tip: If you use a credit card, try to pay it in full each month to avoid interest. Then it’s not debt, just a convenience tool with rewards.)
Car Loan Usually Bad Debt Cars drop in value the minute you drive off the lot, yet you’re paying interest on that loan. It’s debt for a depreciating asset. The average new car loan is about 6.6% interest and $737/month – and many stretch 5-6 years. Ouch. That said, most families need cars. A modest car loan for a reliable family vehicle can be okay if you keep the loan term short and interest low. Just avoid overbuying.
Payday Loans & Predatory Debt Very Bad Debt These are short-term loans with outrageously high interest (often 300%+ APR when annualized). They’re designed to trap people in a cycle of borrowing. Avoid at all costs – they are the textbook definition of debt as an enemy. If you’re ever considering one, pause and seek alternatives (community assistance, payment plans, anything else).

In a nutshell, **“good debt” is used to acquire things that grow in value or generate income, and it usually comes with lower interest rates. “Bad debt” is used to buy things that lose value or have no long-term benefit, and often carries high interest.

This distinction was a game-changer for me. When I explained it to my kids in simple terms (“a loan for a house can make us richer, a loan for toys will make us poorer”), I saw the lightbulb go off for them, too. Financial literacy for moms isn’t just about us – it’s about breaking the cycle and educating our children. Now my daughter knows why I’m okay with a home loan but cringe at carrying a credit card balance.

Real-World Examples: Using Debt Wisely (Cars, Homes, and More)

Theory is nice, but how does this look in real life? Let’s explore a few everyday scenarios and decisions where understanding debt can make or break your family’s finances.

1. Buying a Home: When we bought our first house, I was terrified of the mortgage. Thirty years of debt?! Young me would have rather paid rent forever than sign that dotted line. But then I remembered the stats – homeowners have dramatically higher wealth than renters on average. Renting felt “safe” (no debt!), but it was a false safety. In reality, we were missing out on equity and growth. So we took a deep breath and embraced the mortgage as a good debt. We chose a home well within our budget (so we could comfortably handle the payments), locked in a fixed interest rate, and every month when we pay the mortgage, I remind myself we’re paying ourselves in a way – building our asset. Fast forward, our home’s value has risen and our loan principal has gone down. That gap is wealth for our family. Yes, we pay interest to the bank, but it’s a relatively low rate and a portion of our payment each month goes into our own pocket as equity. Compare that to the 0% equity we’d have if we still rented. That’s the power of good debt in action.

2. The Car Conundrum: Ah, the family car. Or minivan, in my case! I’ll be honest – I hate car loans. A vehicle is typically bad debt territory because cars depreciate. For years, I drove an old hand-me-down clunker because I refused to finance a car. It was debt-phobia at work, and it sometimes left my family stranded with breakdowns and high repair bills. When we finally decided to get a newer, reliable car, I applied my new knowledge. We did take out a small car loan, but we did it the smart way: we bought a certified used car (letting someone else take the new-car depreciation hit), negotiated a great price, and put a sizable down payment to shrink the loan. We also kept the loan term short (3 years) to save on interest. The result? Our monthly payment was manageable and the interest rate was reasonable. In fact, auto loan rates for buyers with good credit have averaged around 6-8% recently, which while not “good” like a mortgage, can be acceptable for a necessity. We budgeted for that payment, and I plan to pay it off early. Now we have a reliable car that gets my kids to school and me to work safely. To me, that trade-off was worth it. My perspective: a car loan is “bad debt” you sometimes take on for a good reason – just handle it carefully. If you can save up and pay cash, great! But if not, use debt smartly (shop for low rates, avoid long 6-7 year loans which have average rates above 8%, and don’t buy more car than you need).

3. Credit Cards and Family Expenses: Credit cards are a double-edged sword in our household. We use a cashback card for almost all groceries, gas, and bills to rack up rewards. BUT – and this is crucial – we treat it like a debit card, paying the balance in full each month. This way, we never pay a dime of interest and actually earn some money back. I had to teach myself and my family how credit cards really work: if you carry a balance, you could be paying 20% interest or more, which is like adding a 20% markup to everything you buy. No thanks! Unfortunately, many families fall into the trap of making minimum payments and letting balances balloon. In fact, U.S. credit card debt hit a record $1.21 trillion at the end of 2024 – a sign that many are struggling with this kind of bad debt. So we set a house rule: if we can’t pay it off this month, we don’t put it on the card. For larger needs, we discuss and save up or use a lower-interest option. This discipline turned the credit card from a potential enemy into a useful tool. It also set an example for our kids about mindful spending.

4. Family Business or Side Hustle: During the pandemic, like many families, we looked for side income. I had an idea to start a small online business selling custom family t-shirts. We could have dipped into savings to fund the initial equipment and website costs, but a 0% APR introductory business credit card offer came in the mail at the right time. We decided to use that – essentially an interest-free loan for 12 months. We bought a heat press and some inventory on the card, and my goal was to pay it off before any interest kicked in. Sales trickled in slowly, and I’ll admit I was nervous. But by month 10, we had earned enough to pay off the card completely. Using the bank’s money for free gave us breathing room to get the business running. Now the t-shirt side hustle brings in a few hundred extra dollars a month – truly turning debt into wealth. The key was having a repayment plan and a purpose for that debt. I wouldn’t have taken a high-interest loan for this uncertain venture, but a no-interest promotion? We made it work. If you or your spouse ever consider a business loan, treat it with respect: have a clear plan for profitability and payback. Debt for a business can be great if it’s fueling growth, but it can sink you if the business fails and you’re stuck with the bill. Always weigh the risk and never gamble more than you could handle if things go south.

Debt used with knowledge and purpose is a stepping stone for family financial independence.
— Jess

These examples show a common theme: intention and knowledge make the difference. A mortgage taken on with eyes wide open, a car loan managed wisely, a credit card handled with discipline, a business loan with a plan – all of these are debts that serve you, not ruin you. On the flip side, I’ve seen friends and family take on debt ignorantly: buying a house with zero down just because a bank approved it (then struggling when repairs or job loss hit), rolling over credit card balances while still eating out regularly (essentially financing restaurant meals at 20% interest!), leasing brand new cars every two years (paying a premium forever, with no asset in the end). The contrast is stark.

If debt is used without understanding, it does become the enemy, devouring your paycheck and peace of mind. But used with knowledge and purpose, it can be a stepping stone to family financial independence. Every dollar of debt should be like an employee you send off to do work – whether it’s building equity, earning a degree, or generating income. If it’s not working for you, it’s working against you.

Practical Steps for Families to Use Good Debt Wisely

Now that we’ve covered the what and why, let’s talk about the how. How can you as a mom (and your family) take concrete steps to harness good debt and avoid the bad? Here are some practical action steps to put this into practice:

  1. Educate Yourself and Your Family. Knowledge is your first line of defense. Make financial literacy a family project – involve your kids in age-appropriate ways (even young kids can learn to save with a piggy bank). There are great resources out there: books, online courses, even fun budgeting games for teens. The more you know, the less you’ll fear. And you’ll make decisions based on facts, not myths. Remember, as of a recent survey, only about 48% of adults have a solid grasp on personal finance basics– we want you and your family firmly in that knowledgeable half! Consider having a weekly money chat with your spouse or a “finance Friday” with the kids, so everyone learns together.

  2. Build a Solid Budget and Emergency Fund. Before taking on any new debt, ensure your household budget is in order. Track your income and expenses – know what’s left at the end of the month (if anything). Then, save up an emergency fund (aim for 3-6 months of expenses if possible). This stash is crucial so that you don’t resort to bad debt when life throws a curveball. If the car breaks down or the water heater explodes, you won’t need a 25% interest credit card or payday loan – you’ll have savings. Having an emergency fund is like your insurance against falling into a debt trap. It also gives you confidence to use good debt for big things, knowing you have a safety net for the unexpected.

  3. Distinguish Wants vs. Needs (and Avoid Impulse Debt). As moms, we juggle so many needs – the kids do need new shoes when they outgrow them, and the family does need a vacation once in a while to bond and recharge. But it’s key to separate which expenses truly warrant going into debt and which don’t. Needs like a house, education, a car to get to work – these can justify loans (with careful planning). Wants – like the latest gadget, a luxury car upgrade, or a Pinterest-perfect kitchen remodel – probably shouldn’t be financed with debt unless you have ample disposable income. One rule of thumb I use: If I wouldn’t have saved up to buy it in cash, I won’t buy it on credit. This mindset prevents those late-night online shopping sprees from becoming credit card debt headaches. Talk with your family about goals and trade-offs. For example, explain to the kids, “We’re using a loan for a house because it will help us in the long run, but we won’t take a loan for a fancy vacation – we’ll save up for that instead.”

  4. Shop for the Best Rates and Terms. If you decide to take on good debt, treat it like a major purchase. Shop around for the lowest interest rates and best terms. Improve your credit score if needed before applying (good credit can save you thousands by qualifying you for lower rates). Whether it’s a mortgage, student loan, or car loan – compare offers. A small difference in interest rate makes a big difference. For instance, a 3% vs 4% mortgage on a 30-year loan can be tens of thousands of dollars difference in interest paid. And with car loans, people with top-tier credit might pay ~5% while subprime borrowers pay 15%+ –huge gap! So, work on that credit (pay bills on time, reduce credit card balances) and negotiate. Also, read the fine print: avoid loans with prepayment penalties (you want the freedom to pay off early) and keep the loan length reasonable (the longer the term, the more interest overall – e.g., a 72-month car loan has a higher rate ~8.3% more on average than a 48-month loan). Don’t be shy about asking questions; a financially literate mom is a lender’s best customer because you won’t be easily duped.

  5. Use Debt Payoff Strategies for Bad Debt. If you currently have some “bad” debts (hey, many of us do – I had a spell of credit card debt in my 20s, and we still have that car note), create a plan to eliminate them. Two popular methods: the Debt Snowball (pay smallest balance first for quick wins) or Debt Avalanche (pay highest interest first to save money). Choose the one that motivates you most and stick with it. For example, when I realized how much our small credit card balance was costing, I put any extra cash – even $20 from selling old baby gear – toward that bill. Seeing it shrink was addictive! Celebrate each debt you eliminate (movie night at home, a picnic in the park – low-cost fun). And importantly, don’t take on new bad debt in the meantime. It’s like dieting – you can’t lose weight if you’re sneaking in cake every day. So freeze the credit card use (literally, some folks freeze their cards in a block of ice as a barrier!) until you trust yourself to use them only for what you can pay off.

  6. Leverage Good Debt for Growth – Cautiously. Once your bad debts are under control and you have a handle on your budget, consider how good debt could accelerate your goals. Do you want to go back to school to increase your earning potential? Research affordable programs and reasonable student loans or grants. Is your family ready to buy a home? Start with a pre-approval to see what you can afford, then focus on a mortgage that leaves wiggle room in your budget. Thinking of a rental property or side business? Maybe a small business loan or home equity line of credit could jump-start it – but always do the math and assess the risk. I like to run “worst-case scenario” numbers: If the investment or project fails or grows slower than expected, can we still handle the debt payments? Only proceed if the answer is yes (and you’ve got that emergency fund as backup). Good debt should create opportunities, not stress. Used wisely, it can be the lever that lifts your family to the next level of financial security.

  7. Teach the Next Generation. This is the mom’s guide, after all – and part of our mission is to break the cycle of ignorance for our kids. Talk openly (age-appropriately) about money with your children, especially about borrowing and lending. Share simple lessons like how borrowing $1 on a credit card might mean paying back $2 if you’re not careful. Maybe create a mock “family loan” if your teen wants to buy something pricey – charge them 0% interest but set a payment schedule, so they learn the concept of making payments. Encourage entrepreneurial projects (lemonade stand, anyone?) and discuss how an initial investment (buying lemons and sugar) can lead to profit – that’s leveraging debt or capital in kid terms. When your kids see debt used responsibly at home, they’ll be far less likely to fall for the credit card traps in college or the buy-now-pay-later gimmicks online. Financial literacy for moms extends to financial literacy for our children. This is how we change our family’s financial legacy.

  8. Stay Accountable and Seek Support. Changing your money mindset and habits isn’t easy, and you don’t have to do it alone. Involve your partner in budget meetings so you’re on the same page. Share your goals (like “pay off $X of debt by December” or “save $Y for a house down payment”) with a trusted friend or family member who can cheer you on and keep you accountable. You can even turn it into a friendly competition with a fellow mom – who can pay off more debt in 6 months, or who can increase their savings more – everyone wins. If your debt situation is complex or overwhelming, don’t hesitate to consult a financial counselor or advisor. Sometimes a neutral third party can help you make a plan. There are non-profit credit counseling agencies that offer free or low-cost guidance. Getting help is not a sign of failure; it’s a sign that you’re taking control. I personally found that reading finance blogs and listening to mom-hosted finance podcasts kept me motivated and reminded me I wasn’t alone on this journey.

By following these steps, you’re building a strong financial foundation for your family. You’re using debt on your terms, with wisdom and care. And you’re avoiding the trap of ignorance that keeps so many families stuck in a paycheck-to-paycheck cycle. Give yourself a pat on the back – just seeking out information (like reading this post) is a big step that many never take. You’re becoming that savvy mom about money that you perhaps never saw growing up.

Changing Your Financial Legacy – An Empowering Conclusion for Moms

If you’ve made it this far, take a moment to appreciate how far you’ve come in your understanding. I started out as a little girl who knew nothing about money except fear. Now I’m a woman breaking the cycle, determined to give my children a head start in financial knowledge. Debt isn’t the enemy in our household anymore. We talk about mortgages and student loans at the dinner table as easily as we talk about homework or soccer practice. My kids will grow up unafraid of financial tools because they’ll know how to wield them. That is incredibly empowering as a mom.

And it’s not just about my kids or yours individually – it’s about changing our family trees. Imagine what happens when a generation of moms gains financial confidence and passes it on. We raise daughters who negotiate salaries without fear, who invest and build businesses. We raise sons who see their moms and sisters as financially savvy equals. We create families that support each other in making smart money choices, instead of repeating the “ignorance is bliss” mantra.

Money can be a source of stress (believe me, I still have my 3 AM wake-ups thinking about college funds and retirement!). But it can also be a source of strength and security when managed well. I want you to feel that power – the peace of mind that comes from making money decisions out of knowledge, not anxiety. Whether it’s saying “yes” to a calculated risk like a home loan for a house that will shelter and enrich your family, or saying “no” to a toxic debt that would only bring trouble, you are in the driver’s seat. And you’re teaching your family to navigate the road to financial independence right alongside you.

Before we wrap up, let’s bust one final misconception: that talking about money is taboo or “not polite.” For too long, many women avoided money talk. Not anymore! Empowered women empower women, and that means sharing tips, being honest about our mistakes, and lifting each other up. If you found any of this guide helpful, share it with a fellow mom or friend. Start those conversations in your circle. You never know – you might spark someone else’s journey from ignorance to financial empowerment.

Ready to Take the Next Step?

Stay Rooted

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Stay Rooted 🌿

Your journey doesn’t have to stop here. I’m continuously learning and sharing more about smart family finances – from budgeting hacks to investment basics – all tailored for moms and our unique journeys. Join our community of empowered women building their “Wealth Roots”!

👉 Follow me for more tips and real-life money insights, and subscribe to the Wealth Roots Newsletter. In the newsletter, I share monthly advice, personal stories, and curated resources on financial literacy for moms and families. It’s like getting a friendly nudge in your inbox to keep you motivated on your money journey. Plus, you’ll be the first to know about any new guides or workshops we have on family financial independence.

Let’s change our financial legacy together – one smart decision at a time. Remember, debt is not the enemy when you are the one in control. Stay curious, stay courageous, and watch your family’s wealth roots grow deep and strong.

You’ve got this, mama! Here’s to building wealth the smart way, and securing a brighter future for our families.

sources:

  • Investopedia – Historical Interest Rate Trends: illustrated that mortgage rates (~6.95%) are much lower than credit card rates (record-high ~22.8%) as of 2024investopedia.com. This gap shows why credit card debt is “bad” (costly) compared to a mortgage.

  • Experian – State of Automotive Finance Q3 2024: the average new car payment was ~$737 with 6.61% interest over ~68 monthsexperian.comexperian.com. Cars lose value, underscoring car loans as something to approach cautiously.

  • Eye on Housing (NAHB) 2024 – Homeowner vs Renter Wealth: Homeowners’ median net worth $396k vs Renters’ $10keyeonhousing.org – a dramatic example of how good debt (mortgage) can build wealth over time.

  • WalletHub 2025 – Financial Literacy Statistics: U.S. financial literacy rates fell to 48% in 2023-24wallethub.com – highlighting the need for education. Ignorance truly is the enemy when over half of adults struggle with money basics.

  • LendingTree/Federal Reserve Bank (2025) – Credit Card Debt Levels: Americans’ credit card debt reached $1.21 trillion by Q4 2024lendingtree.com, an all-time high that flags how many are using expensive debt to get by (and why we need to flip the script).

  • Bankrate 2023 – Women and Financial Literacy: Nearly half of women lack confidence in finances (only 48% feel confident, and just 28% feel empowered to act)bankrate.com – a reminder why guides like this are so important for us. We deserve confidence and empowerment with money!

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Jessica Willing Jessica Willing

This Is Why Homeownership Still Beats Renting

Still renting? Here’s what you need to know...
Every rent check you write builds someone else’s wealth—but homeownership can change that. 🏡
In my latest blog, I’m breaking down why owning still beats renting in 2025—even with higher interest rates—and how families like yours can start building equity, stability, and generational wealth. 💛

Why building equity matters more than ever for families & first-time buyers

The Renting Trap: Comfortable, But Costly

Let’s start with the obvious: renting can be convenient. There's less responsibility, no surprise repair bills, and a short-term lease offers flexibility. And for some seasons of life, renting makes sense.

But here’s the part that breaks my heart a little: renting keeps too many families stuck in financial survival mode. It delays long-term wealth, limits your options, and puts someone else in control of your monthly expenses.

Every rent check you write builds your landlord’s equity, not your own.

In today’s economy, building real wealth matters more than ever. And homeownership is one of the most accessible and proven paths to do just that.

1. Equity Is the Gateway to Wealth

Every time you make a mortgage payment, a portion goes toward your principal. That means you’re literally buying more ownership in your home — and growing your equity.

So what is equity?

Equity is the difference between what your home is worth and what you owe. If your home is valued at $250,000 and you owe $180,000, you have $70,000 in equity.

Why does it matter?

  • You can borrow against it for improvements, emergencies, or investments

  • You can leverage it to buy additional properties

  • You can pass it down as part of generational wealth

  • It serves as forced savings you build just by paying to live somewhere

Compare that to renting: you pay every month and walk away with $0 in return.

📈 According to a 2023 study by the Federal Reserve, the median net worth of homeowners is $255,000, compared to just $6,300 for renters.
— Federal Reserve Survey of Consumer Finances

2. Predictability = Peace of Mind

Rents go up. Almost every year. And with inflation, landlords often increase prices without improving anything.

A fixed-rate mortgage gives you a predictable monthly payment — no surprises. This is huge for families trying to budget, save, or grow. Your home becomes a foundation, not a financial stressor.

Over time, as your income grows but your mortgage stays the same, your home becomes more affordable. Renting, on the other hand, often becomes less affordable.

3. Freedom to Make It Yours

One of my favorite things about homeownership? Watching families make their house a home.

Paint the nursery, build a garden, upgrade the kitchen, or create a cozy homeschool space — it’s all up to you.

Homeowners:

  • Choose their neighborhood

  • Renovate for their lifestyle

  • Benefit from improvements in home value

Renters:

  • Need permission to paint

  • Can be asked to move with 30-60 days’ notice

  • Rarely benefit from improvements they’ve made

Even small upgrades can increase your home's value and comfort — meaning you’re investing in your own future.

4. Stability Supports Your Family’s Growth

Housing stability makes a difference — especially for children. Owning your home gives your family roots: a steady school zone, lasting friendships in the neighborhood, and space to grow together.

🏫 Research shows that children in stable housing environments do better academically and emotionally.
— HUD User - Evidence Matters

5. But What About the Interest Rates?

This is the number one concern I hear right now: "Aren't rates too high to buy?"

Here’s the truth:

You marry the house, not the rate.

You can always refinance later if rates drop. But if you find the right home now, you start building equity immediately. Plus, rent is 100% interest — you never get that money back.

And remember:

  • There are creative financing options (like community programs, buydowns, and grants!)

  • You may qualify for down payment assistance or VA/FHA programs

  • Real estate is about long-term growth, not short-term panic

Let's talk strategy — we can run the numbers together.

Final Thoughts: Your Roots Matter

Renting may seem simpler on the surface, but it often comes at the cost of progress. Homeownership offers more than shelter. It offers:

  • A path to build wealth

  • A sense of control and freedom

  • A stable foundation for your family

You deserve more than a place to live. You deserve a place to grow.

And when you're ready to plant those roots, I'm here for you every step of the way. ✨

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Mindset Jessica Willing Mindset Jessica Willing

Monday Motivation: Why Letting Go Could Be the Key to Building Wealth

“Sometimes, the most life-changing move you’ll ever make is deciding, ‘This isn’t working anymore.’ Letting go isn’t giving up—it’s choosing growth, alignment, and the future you actually want. Real estate isn’t just about property. It’s about freedom. It’s about legacy. And it starts with one brave step.”

Are you feeling stuck in a home, job, or mindset that no longer fits the life you want?
If so, this Monday motivation message is for you.

Hey friend—Jess here from Wealth Roots Realty, your local family-friendly real estate guide in Augusta, GA and the CSRA.
Let’s talk about the hard stuff that actually helps us grow: letting go.

When It’s Time to Walk Away From What’s Comfortable

Let me tell you—choosing to walk away from what’s comfortable is one of the hardest (and most powerful) things I’ve ever done. Whether it’s been in business, relationships, or even real estate… growth never happened inside my comfort zone.

Sometimes, the most life-changing move you’ll ever make is deciding, “This isn’t working anymore.”

I’ve had clients who were holding onto homes they’d outgrown—emotionally and financially. I’ve seen moms hesitate to invest or sell because it felt risky. But once they chose alignment over comfort? Everything changed.

And I get it—real estate decisions are emotional. But if you’re dreaming of financial freedom, sometimes the first step is releasing the weight that’s holding you back.

Financial Freedom Starts With Mindset

Financial Freedom
“Doing well with money has a little to do with how smart you are and a lot to do with how you behave.”
— The Psychology of Money by Morgan House

That quote lives rent-free in my head.

Because whether you’re trying to buy your first home, invest in property, or sell for something better… it all starts in your mind. You have to believe you're worthy of more.

Search terms people are asking:

  • “How to build generational wealth through real estate”

  • “Signs it’s time to sell your home”

  • “Mindset tips for financial success”

If any of those are on your heart—you’re not alone. I’ve been there. And I can help.

Real Estate That Aligns With Your Values

At Wealth Roots Realty, we do more than help people buy or sell property in Augusta and the CSRA.
We help families build roots—financially, emotionally, and generationally.

My mission is to guide moms, families, and first-time buyers toward homes and investments that align with their long-term goals.

Real estate can be a tool for generational wealth—but only if it aligns with your life, your energy, and your vision.

So let’s reframe “walking away.” It’s not quitting. It’s choosing something that fits better—something that works for the life you’re building.

Ready to Make a Move Toward Financial Freedom?

Alignment

If you’re feeling like you’ve outgrown your current home, mindset, or situation—this is your sign.

You don’t have to stay stuck.
You can create wealth.
You can invest in your family’s future.

And if you’re not sure where to start, that’s where I come in.

Let’s talk about what’s possible when you trade “comfortable” for aligned. Your next chapter could be the one that builds the legacy you’ve always dreamed of.

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